Orinda, California (PRWEB) April 10, 2012
Nobody loves a recession. But Carole Galassi says, in retrospect, shes lucky to have launched her Funeral Program Site (http://www.funeralprogram-site.com) online business during tough times. When we launched the funeral program site in 2008, the economy was pretty bad. But that actually helped us because money was tight, and even when burying a loved one, people were looking for a real deal on the accessories, said Galassi.
My background is in graphic design and web development. After working for 15 years for large companies promoting their marketing materials, winning accolades and design awards, I woke up one day and decided I wanted to be my own boss. At the same time, through personal experiences, I saw a need for affordable ways to pay tribute a loved one at a funeral or memorial service and not go in debt, Galassi said. People really dont plan ahead for funerals, and theyre taken aback at the expense when someone dies, Galassi added.
So, in 2008 I educated myself about existing funeral program materials and started an online blog that offered a funeral program template featuring 10 easily-customizable designs. I advertised in church bulletins and on the internet, read books, attended the National Association of Funeral Directors convention, as well as the Cremation Society convention so I could see what was being offered and how I could fill a niche for customizable funeral materials, said Galassi. After only a few months of being on the internet, we earned the Best Customer Service Award from web surfers and voters.
In no time, the demand for my 10 funeral program customizable designs skyrocketed! By 2009, I expanded and eventually grew the site into whats now the Funeral Program Superstore offering the largest selection of funeral programs available on the internet. The templates can be downloaded and customized by the user and printed on either a home computer, taken to an office supply store or through our professional printing services.
The funeral program site expanded its offering to memorial cards, flyer sheets, tabloid booklets, thank you cards, monogrammed template and much more. Our funeral program business has grown so big that now funeral directors throughout the U.S. even use our templates, Galassi said.
Because I believe in offering a variety of choices to my customers, Ive expanded my business into offering printing services to my customers, as well as manufacturing guest books, super-imposing photographs into candles and memorial gifts, added Galassi.
Now were taking our business model for the funeral program business and applying all that Ive learned into our new wedding program site (http://www.weddingprogramsite.com). Were offering wedding program templates, hardcover guest books, memory albums, wedding favors, wedding candles, bridal party gifts, response cards, thank you cards, seating cards and accessories. Were finding customers who have used us for funerals in the past, are now using us for weddings! said Galassi.
Both funeral and wedding program designs are compatible with Microsoft Word, Microsoft Publisher and Apple iWork Pages. Our program sites are the only resource on the web that offers these templates for all three applications, added Galassi.
New funeral program designs and wedding designs are added weekly.
To start this business in 2008, I invested my time, graphic, marketing and web design abilities and about $ 50 for website domain registration and hosting. Weve grown that business into a superstore that pulls in an impressive figure annually, and has customers in the U.S., Canada, Australia and throughout the world, despite the down economy, said Galassi.
Has the recession helped Galassis business models to succeed? I really think so. People need a bargain and they like to be in control of details, whether its a funeral or a wedding. With our designs, anyone can easily customize their funeral plans or their wedding plans, Galassi said.
Any long range plans for Galassi? Later this year well be launching yet another template site!