ATLANTA, Ga. (PRWEB) August 24, 2012
According to a new survey conducted by Social Media Marketing University, a leading social media training firm, 44 percent of companies still dont have a formal social media strategy in place. The survey was distributed to more than 85,000 entrepreneurs and business professionals.
The reality is that most brands know that they need to have a social media presence in order to be competitive in the marketplace, but they still arent sure how to navigate the space, said John Souza, founder of Social Media Marketing University. Not having a plan in place can greatly hinder a companys ability to have an impact in social media, and can prevent them from generating results.
According to Souza, having a formal social media plan in place helps companies to: