Evesham, Worcestershire (PRWEB UK) 17 March 2013
The ROK power tools on the Toolbox website are already on the low-end of the price scale for the tools in question; however, the marketing team reckon they can push the prices lower for a small period of time in the hope of increasing orders.
Since getting the tools in stock last summer, Toolbox have received a constant influx of orders for the tools; so theres no question that good quality tools in this price bracket are in demand. The only hurdle is making people aware of the ROK brand and this is what the discount hopes to address.
Weve sold the ROK tools at extremely low prices for the last 6 months, but for the next few weeks these prices will be dropping even lower explains Lee Taylor. Whilst the price cuts will affect our margin, we hope it will be for the good of the brand as more people will hopefully invest in the tools and become familiar with the brand. This will lead to the brand spreading by word of mouth and positive reviews which should in turn lead to more buyers and a wider spread of awareness which is what we ultimately want.
Lee also wanted to address the common myth that cheap prices are reflected in the build quality: Many people think cheap tools will break on them within days; but this isnt the case and it hasnt been for decades. Of course there will be cheap tools that break and at the same time there are also high-end tools which encounter problems within weeks. Taking a quick look at the reviews on the website for ROK tools will show people that these are built to last obviously if youre planning on using a drill for 8 hours straight, 5 days a week, there are better alternatives. But for the occasional DIY enthusiast, these tools represent fantastic value for money without compromising on quality or paying big brand prices!
Theres no questioning that Mr. Taylor knows his stuff, but the true test of a tool is how well it copes with the jobs the user requires how else can someone find out without buying it?
Check out the full ROK range on discount at the following link and spread the word: http://bit.ly/YdvPFj
Toolbox.co.uk and a variety of other niche websites are all currently hosted on the Online Home Retail network. The sites in question sell a wide range of items ranging from gardening equipment and Swiss Army knives all the way to bathroom furniture which can be found at the following link: http://www.bathroomvanityunits.co.uk/. Online Home Retail Limited first started out as Plumbworld Ltd back in 1999 and since then it has been bought by the Grafton Group PLC in 2006 and received a major rebrand in 2012. The business now employs in excess of 50 people in its purpose built warehouse/offices and has a continually increasing turnover year after year.